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IN THE UNITED STATES COURT OF APPEALS
FOR THE FIFTH CIRCUIT
_______________
m 00-30537
_______________
DIAL ONE OF THE MID-SOUTH, INC.;
HELP SERVICE COMPANY, INC.,
DOING BUSINESS AS DIAL ONE HELP SERVICE COMPANY;
AND
CAMPBELL'S PLUMBING AND HEATING, INC.,
DOING BUSINESS AS DIAL ONE CAMPBELL'S PLUMBING AND HEATING,
Plaintiffs-Appellees-
Cross Appellants,
VERSUS
BELLSOUTH TELECOMMUNICATIONS, INC.;
BELLSOUTH ADVERTISING & PUBLISHING CORPORATION;
AND
L.M. BERRY AND COMPANY,
Defendants-Appellants-
Cross-Appellees.
_________________________
Appeals from the United States District Court
for the Eastern District of Louisiana
_________________________
October 18, 2001

Before JOLLY, SMITH, and WIENER,
awards and the sufficiency of the evidence
Circuit Judges.
supporting them. Plaintiffs cross appeal the
refusal to consider goodwill damages.
JERRY E. SMITH, Circuit Judge:
II.
In this case brought under the Lanham Act
Defendants' first issue is the proper stan-
for infringement of the Dial One trademark in
dard in applying the innocent infringer defense
New Orleans, judgment was for plaintiffs with
in § 1114(2) of the Lanham Act, which limits
an award of actual damages. Defendants
persons bringing actions under §§ 1114(1) and
challenge the standard used in applying the
1125(a) to injunctive relief if the defendant is
innocent infringer defense and the award of
an "innocent infringer." See 15 U.S.C.
damages. Plaintiffs cross appeal the decision
§ 1114(2). Specifically, defendants contend
to exclude evidence of loss of goodwill to the
the district court erred in refusing to apply an
Dial One mark. We find no reversible error
actual-malice standard to defendants' conduct
and affirm.
to determine their status as innocent infringers.
Instead, the court used a standard of objective
I.
reasonableness, under which a defendant is an
Dial One of the Mid-South, Inc. ("Dial
innocent infringer only if, regardless of state of
One"), is the franchise holder, and Help Ser-
mind, its conduct is reasonable. The court
vice Company, Inc. ("Help"), and Campbell's
then rejected defendants' innocent infringer
Plumbing and Heating, Inc. ("Campbell's"),
defenseSSfinding not objectively reasonable
are franchisees. U.A. Durr was once a Dial
the conduct of failing to remove the incorrect
One franchisee but lost his franchise in January
listing.
1998 when Dial One terminated the relation-
ship. Defendants BellSouth Telecommunica-
Statutory interpretation is a process we re-
tions, Inc., BellSouth Advertising & Publishing
view de novo. See Kemp v. G.D. Searl & Co.,
Corporation, and L.M. Berry and Company
103 F.3d 405, 407 (5th Cir. 1997). Our start-
are responsible for some part of the production
ing point in divining the meaning of a statute is
and publication of the Yellow Pages and White
the intent of Congress. See Castillo v. Cam-
Pages for southeastern Louisiana. In the May
eron County, 238 F.3d 339 (5th Cir. 2001).
Yellow and October White pages for 1998,
The best evidence of this intent is the language
Durr was listed as a Dial One franchisee in the
of the statute. See Negonsott v. Samuels, 507
alphabetical section under Dial One, when in
U.S. 99, 104 (1993).
fact he had lost his franchise.
On its face, "innocent infringer" suggests a
Dial One, Help, and Campbell's sued for
party who is without blame, but also may con-
damages, treble damages, and fees. The dis-
note one who is without knowledge of a
trict court awarded the following damages:
wrong or who has no improper motive. The
Dial One: $10,000 in lost franchise fees;
latter interpretation suggests an unremarkable
Campbell's: $45,000 in lost profits; and Help:
legal scheme whereunder any "infringer" will
$100,000 in lost profits. Defendants appeal,
be held accountable, but an "innocent infring-
challenging the construction of the innocent
er" will not be subject to as stiff a penalty.
owner defense and the propriety of the damage
Our task is to determine the legal significance
2

of the term "innocent."
presses the intent of only a single member of
Congress. The risk in giving conclusive
On this issue of first impression in this
weight to a statement of only one member of
circuit, we conclude that the proper standard
Congress is particularly acute here, where the
for evaluating whether an infringer is innocent
common-sense definition of "innocent" and the
is objective reasonableness. First, there is no
requirements of constitutional actual malice
constitutional mandate to protect this type of
are difficult to reconcile.
speech under the heightened actual malice
standard. Second, there is no strong evidence
Finally, Congressman Kastenmeier may
that, in extending the language of § 1114(2) to
have had the mistaken belief that Sullivan re-
§ 1125(a) of the Lanham Act, Congress in-
quires the meaning of "innocent" he advanced
tended anything other than correction of a pre-
in his remarks. He apparently was under the
vious oversight in omitting that language from
impression that enforcement of the Lanham
§ 1125(a). Third, the premise of conflicting
Act by private parties trying to protect their
legislative history is based on an art ificial
trademarks may overstep constitutional
conflict between the First Amendment and
limitations on the regulation of speech. See
private enforcement of the Lanham Act. Fi-
134 CONG. REC. 31,850 (1988).
nally, the logic of the actual malice standard is
not appropriate in this context.
There is no such tension, however, for
commercial speech that is false does not re-
Defendants urge us to read "innocent" in
ceive First Amendment protection.2 Ac-
§ 1114(2) to mean "without constitutional ac-
cordingly, we decline to rely on this shard of
tual malice." They premise this argument on
legislative history to read a constitutional ac-
remarks by the co-sponsor of an amendment to
tual malice standard into § 1114(2).3
the Lanham Act in 1988, expressing a desire
for "innocent" to incorporate the "actual mal-
Moreover, Sullivan does not support defen-
ice" standard from N.Y. Times v. Sullivan, 376
dants' position that the actual malice standard
U.S. 254 (1964). See 134 CONG. REC. 31,
851 (1988) (statement of Congressman
Kastenmeier).
1(...continued)
sec. 132, § 43(a), 102 Stat. 3935, 3946 (1988).
Defendants' reliance on a statement by a
co-sponsor highlights the problems with using
2 See Ibanez v. Fla. Dep't of Bus. & Prof'l
legislative history to determine Congressional
Regulation, 512 U.S. 136, 142 (1994); Procter &
intent. First, the legislation Congressman
Gamble Co. v. Amway Corp., 242 F.3d 539, 557
Kastenmeier was addressing was merely a bill
(5th Cir. 2001), cert. denied, 70 U.S.L.W. 3074
to extend the innocent infringer defense from
(U.S. Oct. 1, 2001) (No. 01-29).
one section of the Lanham Act to another; it
3 The official commentary to the bill provided
made no substantive change in the words "in-
by the Senate Judiciary Committee remarks only
nocent infringer."1 Second, this history ex
that section 32(2) corrects a "typographical error."
Senate Comm. on the Judiciary, Trademark Law
Revision Act 1988-Satellite Home Viewer Act of
1 See Trademark Law Revision Act of 1988,
1988, S. Rep. No. 100-515, at 38, reprinted in
(continued...)
1988 U.S.C.C.A.N. 5600.
3

should apply to the speech at issue. The Su-
district court's conclusion that this conduct
preme Court has not held whether the actual
was not objectively reasonable is not clear
malice standard applies to commercial speech;
error.
in a suit by a product manufacturer against the
author of a product review, Bose Corp. v.
III.
Consumers Union of the United States, Inc.,
Defendants appeal the damages, which are
466 U.S. 485, 515 (1984) it declined to decide
premised on a calculation of lost profits.4 Our
whether that standard was appropriate. The
review of the sufficiency of evidence
Court has held, however, that matters not of
supporting an award of damages is only for
public concern are not judged under the actual
clear error.5 Additionally, § 1117 of the Lan-
malice standard. See Dun & Bradstreet, Inc.
ham Act gives the district court broad
v. Greenmoss Builders, Inc., 472 U.S. 749,
discretion over the amount of damages. See
760 (1989).
15 U.S.C. § 1117. The court is limited only by
principles of equity and is restricted from mak-
Although the trademark at issue in this case
ing any award that is punitive instead of merely
was certainly a matter of public consumption,
compensatory. Id.
the improper listing of a service repair business
is hardly a matter of public concern such that
There is no indication the court made any
the improper listing should be protected. In
award premised on penalizing the defendants
fact, the interest of the public is probably best
instead of compensating the plaintiffs.
protected by allowing the suit to proceed with-
Although the sufficiency of the evidence sup-
out an actual malice defense, so as to promote
porting the damages is not overwhelming, we
accuracy in this type of speech. Allowing the
defer in large part to the district court's
suit under a lesser standard will in no way
evaluation. The court took account of
trigger the concerns of SullivanSSthat
possible uncertainty in the estimates of future
defamation law will undercut important First
profits, whether evidence was corroborated,
Amendment freedoms. Accordingly, we con-
whether the harm from the infringing listing
clude that the district court correctly an-
would continue beyond the actual period of
nounced that the proper standard for analyzing
infringement, and possible variability of profit
the innocent infringer defense under the Lan-
margins. This demonstrates a weighing of the
ham Act is objective reasonableness.
Whether defendants in fact were innocent
4 Defendants appropriately call our attention to
infringers under this test is a question of fact,
this court's recent decision in Logan v. Burgers
which we review only for clear error. See St.
Ozark Country Cured Hams, Inc., No. 00-30652,
Martin v. Mobil Exploration & Producing,
2001 U.S. App. LEXIS 20309 (5th Cir. Sept. 12,
Inc., 224 F.3d 402, 405 (5th Cir. 2000).
2001). That case, however, is inapposite. It deals
Defendants do not contest the error in printing
with proving Lanham Act damages through de-
fendants' profits, while the instant case concerns
the false listing for Durr, nor do they contest
damages for plaintiffs' lost profits.
knowledge of the cessation of the Durr-Dial
One franchise agreement. Defendants had
5 See FED. R. CIV. P. 52(a); Boston
notice of the change and failed to remove the
Professional Hockey Ass'n, Inc. v. Dallas Cap &
Dial One reference in the phone books. The
Emblem Mfg., Inc., 597 F.2d 71, 75-76 (5th Cir.
1979).
4

factors sufficient to support the award. There
any suggestion of the possibility of such proof
is no clear error.
is offered at trial. See Seatrax, Inc. v. Sonbeck
Int'l, Inc., 200 F.3d 358, 370 (5th Cir. 2000).
IV.
There is nothing to indicate that plaintiffs of-
On cross-appeal, plaintiffs raise the issue of
fered any evidence of damage to the goodwill
damage to the goodwill of the Dial One
of the Dial One mark. Although there was
trademark. In ruling on a motion in limine,
evidence of consumer confusion, this evidence
the court refused to admit evidence of damage
was never tied, at trial, to the claim of loss of
to goodwill. Plaintiffs renewed their objection
goodwill.
at trial but did not offer specific proof
regarding loss of goodwill. We review rulings
AFFIRMED.
on motions in limine for abuse of discretion.
See Buford v. Howe, 10 F.3d 1184, 1188 (5th
Cir. 1994).
The court based its decision on two
grounds. (1) that, because Dial One of the
Mid-South was not the owner of the federal
mark, it could not recover goodwill damages;
and (2) that there was a strong likelihood the
goodwill of the mark had not been harmed,
and thus no evidence on the issue was
required.
We offer no opinion on the ownership of
the mark or the feasibility of recovering good-
will damages where the plaintiff is only the li-
censee of the mark. Instead, we base our deci-
sion to affirm the ruling on the district court's
determination that goodwill was not damaged;
we see no abuse of discretion in the finding
that the goodwill of the Dial One mark did not
suffer when a non-franchisee was erroneously
listed under the Dial One section of the phone
book. It was not unreasonable to find that the
improper listing had such a tenuous connection
to the goodwill of the Dial One mark that
there was no need for full evidentiary
treatment.
Our conclusion is reinforced by precedent
in this circuit refusing to consider the propriety
of a motion in limine where no evidence or
5

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