Web Site Traffic - Do you track it? You'd better.

We find that many web site owners have little or no idea how much traffic their web site actually gets, and where it comes from. They often think their web site is "working great", when in fact it has little or no traffic, or all the traffic comes from one or two paid directory links, rather than from free search engine searches or web links.

If you don't currently look at at least a summary of your web traffic volume and sources on a regular basis, then you cannot affirmatively evaluate your adverting spending visa vi the Internet.

So what can you do to track your traffic? Try one of these great products. Google Analytics (free), Stat Counter (free), and for more options, visit this web site. Your web host may already offer built in statistics reports, or allow you to activate such a program on your server or virtual host.

Once you have a tracking program in place, you'll want to see how many visitors you get, and where they are coming from. You may be surprised that many people come from only a few sources or searches. Now you can see if those keywords really work, or whether a web ad was a good purchase.