Quick Tip - Location, Location, Location. Where are you?

They say the success of a restaurant is dependent upon location. It sort of makes sense, if no one drives by, or knows where you are, they probably are not going to come out and eat dinner.

What does this mean for you? Make sure you stake out the premium locations with your business. For most of us, unlike restaurants, it doesn't mean building an office where people will see it, but rather position your business, its brand and your contact information in front of the people who hire you.

The "location" of your business is really a description of the ability of a customer to find and locate you! If no one can easily find you, they won't call. If I refer a client to you, by name, (call Bill he's the best..) and they try to find you, but can't easily find a number, or an e-mail, they might hire the person they find while looking for you. This is part of the reason that display ads work in the yellow pages.

So to develop your location, you need to do a few or more of the following:

1. Develop a search engine ready web site so people can find you.
2. Advertise and List your business and web site in all the free directories you can find.
3. Advertise in premium directories and listings.
4. Post timely and interesting content to your web site.
5. Give customers and prospective customers your card and contact information.
6. Put a signature on your e-mails, which includes your contact info.

Doing these few simple things will build your business, and your client base.