Customer misreports once again! - ad tracking incident #42
Its a little involved, but here it goes... We run a program called live meeting, which allows folks to talk with a customer representative on-line in real time. It also shows us when someone enters the site, and what keywords, and search engine they came in on.
One of the programmers was monitoring the program, when he saw some one had typed "process server in Pennsylvania" into Yahoo. He saw that they came to the PA Process Server page, and then to the listing page of one of the advertisers. Their IP address resolved to a city in Florida.
Happening to know the woman who answers the phone for that process serving advertiser, he called there to see if she had gotten any business from Florida in the last few minutes. She said yes, and he then told her what city the customer was from. She thought he might be psychic. (we know that not to be the case, although here in the office he has been called psycho)
Then he asked, how did they say they found you. This is where the story gets interesting.
The woman said the customer related that she typed "Pennsylvania and process server into the search engine". The process server said well what site, and the customer said I found you on Yahoo. Knowing that Rominger Legal sends her a lot of business, the server says she asked specifically about Rominger Legal, and the customer insisted it was Yahoo where she found the process server! She simply didn't "remember" the two or three clicks she made as she left Yahoo!
So if you are a process server or private investigator and you advertise on romingerlegal.com, servenow.com, or any of the free sites, be careful when someone says they found you on yahoo, google, ask, msn, etc. And if they say they found your website, check again, because they might just mean your web listing with romingerlegal.com, servenow.com, infoguys.com, yellowbook.com, etc., etc.
The moral... try typing the phrase private investigators into google. See if your site is in the top 10, if not, stop assuming that when folks say google, they mean google! (PS look who's currently # 2)
One of the programmers was monitoring the program, when he saw some one had typed "process server in Pennsylvania" into Yahoo. He saw that they came to the PA Process Server page, and then to the listing page of one of the advertisers. Their IP address resolved to a city in Florida.
Happening to know the woman who answers the phone for that process serving advertiser, he called there to see if she had gotten any business from Florida in the last few minutes. She said yes, and he then told her what city the customer was from. She thought he might be psychic. (we know that not to be the case, although here in the office he has been called psycho)
Then he asked, how did they say they found you. This is where the story gets interesting.
The woman said the customer related that she typed "Pennsylvania and process server into the search engine". The process server said well what site, and the customer said I found you on Yahoo. Knowing that Rominger Legal sends her a lot of business, the server says she asked specifically about Rominger Legal, and the customer insisted it was Yahoo where she found the process server! She simply didn't "remember" the two or three clicks she made as she left Yahoo!
So if you are a process server or private investigator and you advertise on romingerlegal.com, servenow.com, or any of the free sites, be careful when someone says they found you on yahoo, google, ask, msn, etc. And if they say they found your website, check again, because they might just mean your web listing with romingerlegal.com, servenow.com, infoguys.com, yellowbook.com, etc., etc.
The moral... try typing the phrase private investigators into google. See if your site is in the top 10, if not, stop assuming that when folks say google, they mean google! (PS look who's currently # 2)
posted by Rominger Legal at 10:15 AM
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