Marketing in 2008
All right the new year is here! I'm sure by now you have a written plan for your advertising and marketing efforts in 2008.
No? Well now might be the time to start scratching one out.
First, figure out what percentage of your gross revenue from 07 should be dedicated to marketing. More than 15% is probably too much and less than 5% is too little.
Divide that number by 12 and you have your monthly "budget".
So if you grossed $190,000.00 last year, and want to dedicate 6% to marketing, you have $11,400.00 to spend, or about $1000.00 a month.
So if you purchase a yellow page ad for $100.00 a month, and buy $200.00 in Adwords each month, you still have $700.00 to spend. If someone charges you a one time fee, amortize it across the months it will last, etc.
So get to work and start planning.
No? Well now might be the time to start scratching one out.
First, figure out what percentage of your gross revenue from 07 should be dedicated to marketing. More than 15% is probably too much and less than 5% is too little.
Divide that number by 12 and you have your monthly "budget".
So if you grossed $190,000.00 last year, and want to dedicate 6% to marketing, you have $11,400.00 to spend, or about $1000.00 a month.
So if you purchase a yellow page ad for $100.00 a month, and buy $200.00 in Adwords each month, you still have $700.00 to spend. If someone charges you a one time fee, amortize it across the months it will last, etc.
So get to work and start planning.
posted by Rominger Legal at 12:03 AM
1 Comments:
Great post!
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