Keywords and Google Results – Overrated? May be.
What’s overrated is the obsessive desire to score in the top ten results for a certain key phrase. Now don’t get us wrong, it is always good to show in the top twenty search results for a key word or key phrase (we show in the top ten for private investigator and private investigators amongst others).
Problem is, you are assuming that your target keyword or phrase is what searchers are using.
We find that most search queries are much more complex than the particular keyword we are focused on. So for example take the following list of keywords for the Rominger Legal NJ PI page…
new+jersey+private+investigators
private investigators in new jersey
private investigators in south jersey
missing person
private detective in nj
private investigators in central nj
anthony's pi, nj
central jersey private investigator
investigation companies new jersey
investigator education in new jersey
new jersey private detectives
new jersey private investigator
new jersey private investigators
nj private detective forum
north jersey investigations blairstown nj
private detective bridgewater nj
private investigater in nj
private investigation in new jersey
private investigation, central nj
private investigator collingswood nj
private investigator in new jersey
private investigator license new jersey
private investigators in nj directory
Notice that no one search is the same, and that the exact mix of keywords changes. You can't optimize for each key phrase, and you can't optimize to any one keyword and get all of the traffic. So how do we get lots of traffic from lots of different searches? Links that build page rank!
So what to do? Do worry about your meta tags, your keyword density, and your sites search engine optimization, but don't forget to collect quality links, and draw web traffic from web links. Look at wikipedia, they are a top return for zillions of searches. This is only partly because they have the right keywords. More importantly it is because they have so many links coming in.
In summation, obsessive keyword optimization should be avoided or at the very least combined with getting links and building content.
Problem is, you are assuming that your target keyword or phrase is what searchers are using.
We find that most search queries are much more complex than the particular keyword we are focused on. So for example take the following list of keywords for the Rominger Legal NJ PI page…
new+jersey+private+investigators
private investigators in new jersey
private investigators in south jersey
missing person
private detective in nj
private investigators in central nj
anthony's pi, nj
central jersey private investigator
investigation companies new jersey
investigator education in new jersey
new jersey private detectives
new jersey private investigator
new jersey private investigators
nj private detective forum
north jersey investigations blairstown nj
private detective bridgewater nj
private investigater in nj
private investigation in new jersey
private investigation, central nj
private investigator collingswood nj
private investigator in new jersey
private investigator license new jersey
private investigators in nj directory
Notice that no one search is the same, and that the exact mix of keywords changes. You can't optimize for each key phrase, and you can't optimize to any one keyword and get all of the traffic. So how do we get lots of traffic from lots of different searches? Links that build page rank!
So what to do? Do worry about your meta tags, your keyword density, and your sites search engine optimization, but don't forget to collect quality links, and draw web traffic from web links. Look at wikipedia, they are a top return for zillions of searches. This is only partly because they have the right keywords. More importantly it is because they have so many links coming in.
In summation, obsessive keyword optimization should be avoided or at the very least combined with getting links and building content.
posted by Rominger Legal at 7:07 PM
1 Comments:
Focusing on area or territory and actual job description is usually the best thing you can do, for consistent quality return on searches. there is a difference with "process service" and "process server" so both phrases should be included. focusing on county is more relevant, unless the city is one of the top 25 in the country. for our website, www.lonestardeliveryonline.com We focus on our main city, and also list the surrounding area by county- this works well for us.
Post a Comment
Links to this post:
Create a Link
<< Home