Want more Business - make yourself into a goto Expert

One proven method of developing business is becoming known for what you do. Everyone wants to hire a known expert. They also figure that if reporters and technical writers go to you for the skinny, that you must know something about what your are doing...

We found a few of the experts and investigators on the Rominger Legal site could be found quoted around the web. A recent example is Sherlock Investigations.

One private investigator interviewed by CNET News.com, Skipp Porteous of Sherlock Investigations in New York, said he believed the FBI planted a physical bug somewhere in the Nextel handset and did not remotely activate the microphone.

"They had to have physical possession of the phone to do it," Porteous said. "There are several ways that they could have gotten physical possession. Then they monitored the bug from fairly near by."

Want to be quoted similarly? A few tips.

• Advertise on expert sites.
• Always call reporters back, even if you can't answer questions about the case they are calling about, they will appreciate knowing you are not ignoring them.
• Let media outlets know you'll provide expert comment, and make yourself available to answer questions about your expertise, even if they can't always quote you.
• Make sure when you do speak to the media that you avoid controversial points, be a thoughtful fact expert, not an opinion spinning machine.